Facebook has been downloaded over five billion times.In 2022, Facebook had an net profit of $23.1 billion.$54.5 billion of Facebook’s revenue is generated in US & Canada, despite only 13% of users being based in that region.Approximately $65 billion came from the Facebook app Facebook generated $116.8 billion revenue in 2022.We have collected data and statistics on Facebook. It also acquired Oculus for $2 billion in 2014, and is now in the leader in the low-cost VR market, which Zuckerberg sees as the gateway to Facebook’s “metaverse”. It acquired Instagram in 2012 for $1 billion and WhatsApp in 2014 for $16 billion. To maintain a hold of the each age demographic, Facebook has made smart acquisitions over the last decade. Instagram, Snapchat and TikTok have become the new “cool” apps for teenagers. What was once a website (and then app) for teenagers has become more and more a place for people of all ages, but mainly those age above 25 years old. The sheer number of Facebook users around the world means that the app offers one of the most comprehensive and diverse advertising audiences of the digital age.Īs Facebook has grown up, so has its audience. It is around these purported interests that Facebook segments its audiences for its core revenue generator: advertising. These photos go on the user’s profile, which is full of information about their life, connections and events. Users can also upload pictures and tag those that appear on them. Private message functionality eventually became standalone app, Facebook Messenger, though is still part of the desktop site. All stuff that seems rudimentary to us now, but at the time were pioneering innovations from Facebook and other members of that first post-MySpace wave of social networks. Over the years Facebook has expanded to include multimedia content and sharing content initially posted by others on Facebook or elsewhere. Download the guide and start engaging your audience with a fantastic in-app mobile ad experience, including insights on unique formats, optimizing video, and more.
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